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Privacy Policy

INTRODUCTION

This Privacy Policy explains how Kindred Press Inc. (“Kindred Press,” “we,” “us,” “our,” or the “Website”) collects, uses, and discloses your personal data when you use our services or interact with our advertising technology on third-party websites. Please read this Policy carefully to understand our practices regarding your personal data and how we will handle it. Kindred Press Inc. is based in Ontario, Canada. If you have any questions or concerns about this Policy, or wish to contact our Data Protection Officer, please reach out to us at support@kindredpress.com.

1. Data we collect about you

Personal data (or personal information) is any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store, and transfer different kinds of personal data: 1. Information you provide to us You may give us information about yourself by completing forms on our Website, emailing us, using live chat, or communicating in other ways. This can happen when you register an account, place an order, subscribe to newsletters, participate in discussions or social media, enter promotions, or notify us of an issue. This information may include your name, billing address, delivery address, email address, phone number, age, date of birth, gender, photograph, username, password, and other registration details, as well as details about the book recipient. We may use each piece of data by itself or combine it with other information you have provided. 2. Information we collect about you and your device Each time you visit our Website, we may automatically collect technical information, including your IP address, browser type and version, time zone setting, operating system, and platform. We may also collect usage information about how you arrived at, interacted with, and left our Website; products viewed, purchased, or searched for; page response times; download errors; time spent on pages; scrolling, clicks, and mouse-overs; and methods used to navigate away. 3. Information we collect about you via advertising From time to time, we may place ads on third-party sites. When you view or interact with these ads, we and our partners may use technologies such as cookies to collect information, including anonymized IDs for attribution and advertising. We use these tools to better understand our customers, measure ad effectiveness, and show relevant retargeted content. 4. Information we receive from other sources We may receive information if you use other websites or services we offer. We also work with business partners, payment and delivery providers, advertising networks, analytics services, and credit reference agencies and may receive information from them. 5. Location Information We may collect information about your location, such as the IP address of the device used to access our Website. 6. Marketing and Communications Data This includes your preferences for receiving marketing from us and your communication preferences. 7. Financial Information We do not collect or store your financial information, such as credit card details. Payments are processed by third-party payment processors.

2. How we collect your personal data

1. Direct interactions You may provide Identity, Contact, and Technical data by filling out forms or corresponding with us by post, email, live chat, or otherwise. This includes requesting products or services; creating an account or using live chat; subscribing to newsletters or updates; requesting marketing; entering a competition, promotion, or survey; interacting through social media; and providing feedback. 2. Automated technologies or interactions As you use our Website, we may automatically collect Technical Data about your device, browsing activities, and usage patterns using cookies, server logs, and similar technologies. We may also collect Technical Data if you visit other websites that use our cookies. See our Cookie Policy below for more details. 3. Third parties or publicly available sources We may receive personal data from analytics providers such as Google, advertising networks, search information providers, providers of technical, payment, and delivery services, and publicly available sources such as social media and open databases.

3. How we use your personal data

We use your data for the following purposes and under the following legal bases under applicable data protection regulations, which may include GDPR in the EU or Canadian regulations such as PIPEDA: • To provide and deliver our products and related services — Performance of a contract with you. • To enable interactive Website features — Legitimate Interest or Consent for certain cookies. • To conduct promotions — Consent when you sign up. • To contact you about requested products and services — Performance of a contract. • To notify you about changes to our Website, products, and services — Legitimate Interest. • To display content effectively on your device — Legitimate Interest. • To administer our Website and conduct troubleshooting, data analysis, and testing — Legitimate Interest for business operations, IT security, fraud prevention, or reorganization. • To advertise to you and measure advertising effectiveness — Consent. • To use analytics to improve our Website, products, services, marketing, and customer relationships — Legitimate Interest. • To remind or inform you about products or services — Consent. • To communicate by email, SMS, push notifications, and post — Legitimate Interest or Performance of a contract.

4. Marketing & Opting Out

If you have given consent, we may share your email address with third parties for marketing purposes. We require all third parties to keep your personal data secure and use it only according to our instructions. You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link at the bottom of our emails. You can also change your marketing preferences in your account settings. To stop receiving push notifications, disable them in your browser or device settings.

5. Where your data is stored

We store your personal data on secure servers. Depending on the services or products you request, your data may be transferred outside Canada, including to the United States or European Economic Area. We transfer personal data across borders only where permitted by applicable laws and where safeguards, such as standard contractual clauses, protect your information.

6. Data Retention

We retain your personal data for as long as necessary to provide requested services or products or fulfill the purposes described in this Policy. We consider the amount, nature, and sensitivity of the data; the potential risk of harm from unauthorized use or disclosure; whether the processing purpose can be achieved by other means; and legal and regulatory requirements. We may keep certain data for seven years to comply with record-keeping obligations. We may anonymize personal data so it can no longer be associated with you and use that information indefinitely for research or statistical purposes without further notice.

7. Data Security

We have implemented appropriate security measures to protect personal data from accidental loss, unauthorized access, use, alteration, or disclosure. Access is limited to employees, agents, contractors, and third-party service providers with a legitimate need to know. They process data only on our instructions and are subject to confidentiality obligations. We have procedures for suspected personal data breaches and will notify you and relevant regulators where legally required.

8. Your Legal Rights

Depending on your jurisdiction, you may have rights under data protection law, including the right to request access to your personal data; request correction of inaccurate or incomplete data; request erasure in certain circumstances; object to processing where it affects fundamental rights and freedoms; request restriction of processing; request transfer of your data in a structured, machine-readable format; and withdraw consent at any time where we rely on consent. You generally will not have to pay a fee to exercise these rights. We may charge a reasonable fee if a request is unfounded, repetitive, or excessive, and may request information to verify your identity. To ask questions or exercise your rights, contact support@kindredpress.com.

9. Cookies

Our Website uses cookies to distinguish you from other users and improve your browsing experience. By continuing to browse our site, you consent to our use of cookies. Cookies are small text files stored on your device and may collect browser details and preferences. Third parties, including advertising networks and analytics providers, may also use cookies that we cannot control. Most browsers let you manage or block cookies, but doing so may affect access to parts of our Website.

10. Changes to this Privacy Policy

We may update this Policy from time to time. If we make changes, we will post the revised version here with a new “last updated” date and may also notify you by email. Continued use of our services after changes indicates acceptance of the updated Policy.

11. Contact Us

If you have questions, comments, or requests regarding this Privacy Policy, or wish to exercise any rights, contact support@kindredpress.com.

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